IN ONE OF MY LAST POSTS: " PUTTING YOUR "LOCAL KNOWLEDGE" TO WORK FOR YOU: ...How To Make It Work And Why It Will Create More Business! " I wrote that the color in your marketing area is one major way to get a good a solid, emotional description of your niche market:
WANT TO CAPTURE YOUR "NICHE" AUDIENCES ATTENTION?
In this post, I want to expand on the idea of using color to enhance your story telling and give you some ways to develop this technique. I use it as much as I possibly can and it pulls the reader into the area you are writing about with much more of a connection than just pointing out the interesting places to go and things to do.
Everyone is an "artist" in real estate life, whether you "sculpt" your business into a thing of beauty; whether you create a canvas of your properties to catch the eye of your buyers. We are all artists of sorts and we all can create a more picturesque way to capture our customers and clients through our writing!
IN the Southampton market place, there is a theme that courses through the streets and local roads of this bucolic Hampton. Most people see it because it is there in the homes, the shops, the museums and almost all the restaurants here. I try to point it out in all of my local posts--and it does get attention! The public loves it.
- Color is a leader in the world of good description and as such can be the one thing you can use to identify your niche area better than any other technique--You can make the area your own by capturing the LOCAL COLOR surrounding and encompassing your local market.
- Create your "color scheme" or color ideas as you travel in your niche market--look at the trees: Are they dark green as evergreens and pine? Are they tall and billowing in a dark green or a golden green? Is there a stream or a river with wild flowers that bloom every summer in abundance of reds, yellows and blues? Is there a building type that strikes you in it's deep red brick color? Is there an abundance of crisp white houses that line the streets?...a deep and important river nearby that casts a gunmetal-grey color to the city?
- Some natural colors that may be near you: Icy-blue white of the snow covered mountains, pale blue sky, billowing white clouds, raw, burnt browns and yellows of the dessert, a slate blue of the rocks, Golden-grey colors of the buildings nearby, liquid colors of teal blue, sea green and rich gold in the waters nearby?...is the landscape wild and unruly in it's grey-green and brown mosses?
- "Paint" a picture with your colors that you have idenitified and keep those that are most descriptive of your local market----use them every time you write a local post and make those colors your way of making an impact on your readers.
Good luck with your new found secret to make the most of your LOCAL INFORMATION!
**ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY
Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate
Southamtpon Village Real Estate Specialist since 1995; Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York
Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005
Click here to see my Hampton's website to see all my listings; please email me or call me for all your real estate needs in Southampton, Bridgehampton and Watermill: http://www.elliman.com/paulahathaway
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